Marketing Specialist (m/f/d) with digital focus - Clinic
As a Marketing Sepcialist at Nuvisan, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and services with focus on digital channels (incl. website & Linkedin) and Nuvisan´s volunteer recruitment efforts. You will play a major role in enhancing brand awareness and patient recruitment within the digital space as well as driving website traffic and acquiring leads/volunteers/customers. As a strong communicator, you are in constant exchange and close alignment with other functions, in particular with our volunteer recruitment and business development teams. This role requires a high level of creativity, attention to detail, flexibility to support a variety of other activities in the marketing/communication space (e.g. offline, content creation, communication), when needed, and project management skills.
RESPONSIBILITIES
- Develop and execute comprehensive (digital) marketing strategies to achieve business goals, with focus on volunteer recruitment
- Manage and oversee various digital marketing channels, with focus on volunteer recruitment, including (study-specific) SEO/SEM, email marketing, newsletters, social media, content marketing, and display advertising campaigns (Facebook/Instagram/Google)
- Measure and report on the performance of all (digital) marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimise spend and performance based on the insights.
- Collaborate with internal teams to optimise patient recruitment efforts
- Utilise strong analytical ability to evaluate customer and volunteer experience across multiple channels and touchpoints.
QUALIFICATIONS
- Bachelor’s degree in Marketing, information management/corporate communication, business or a related field.
- Proven working experience in digital marketing, preferably within a similar role.
- In-depth knowledge of various digital marketing tools and techniques.
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Hands-on experience with SEO/SEM, Google Analytics, and CRM software.
- Proficiency in managing social media platforms and tools.
- Excellent written and verbal communication skills.
- Strong analytical skills and data-driven thinking.
- Ability to multitask and manage multiple projects in a fast-paced environment.
- Creative mindset with the ability to think outside the box.
- Great communicator with hands-on & team-focused mindset
- Business fluent in German and English
- Enthusiasm and initial experience in the pharmaceutical or medical environment desirable
WE OFFER
- Unlimited contract, 30 days holiday per year, flexible working hours (37.5 per week) including a modern workplace
- After approx. 1-2 months of training, the work can be fully remote (in Germany)
- Employer-funded pension
- Comprehensive induction and individual training and development
- Lease-a-bike, Corporate Benefits, Free parking spaces directly on site and a canteen in-house
- A dynamic, future-oriented, and employee-oriented company, with room for growth and your own ideas
- Interdisciplinary, agile teams with flat hierarchies